Welcome to the Boost Your Budget™ Week Toolkit for 2020!
Boost Your Budget™ Week: Find Your Benefits to Age Well is an annual campaign coordinated by the National Council on Aging (NCOA) that unites groups with a common mission—connecting low-income Medicare beneficiaries to critical supports to improve their economic security and health—to drive more individuals to community and online tools that can help them learn about, screen, and apply for money-saving benefits.
The inaugural Boost Your Budget™ Week was originally set to take place April 13-17, 2020. Due to the COVID-19 pandemic, we delayed the national digital campaign until July 13-17, 2020. Community partners are welcome to participate in the campaign in whatever manner is safe to do so in their communities, and to use these materials in your remote outreach.
We’re excited to offer you this toolkit to help your organization tap into campaign resources and promote the valuable work you do.
Download the Boost Your Budget™ logo to use with additional materials you may want to create for your campaign.
This logo is also available in Spanish.
Our media toolkit contains everything you need to get the word out about campaign activities in your area, including:
- A calendar outlining when to time announcements and pitches
- Sample calendar announcement
- Media advisory
- Tips for pitching reporters, including sample letters and scripts
- Template press release to tailor with your organization’s local information
Public Service Announcements (PSAs)
We’ve created a series of television and radio PSAs that you can market to stations in your community to get the word out about the campaign. Download the TV PSAs.
You can also watch these on our YouTube playlist. And check out our full length video here:
Getting public officials to take notice
It’s always good practice to educate your elected officials about the good work your organization does to serve their constituents. If you’re hosting an event, you may want to invite members of Congress, your state legislature, mayor, or county officials to attend.
Our public officials toolkit provides more information on how to communicate with your elected officials, including a sample email and proclamation notice for your community.
Download the tools (in Word)
Hosting an event in your community? We’ve created posters for you to customize to advertise your campaign activities. Click on the link below each image to download individual posters; download all posters below the images.
Social media posts
Use the social media content in this toolkit to promote Boost Your Budget™ Week and emphasize your organization’s capacity to help seniors get what they need. We encourage you to personalize your posts to showcase your organization’s specialties. The tips below can help you maximize engagement and leads:
- Always schedule posts on your social channels for times your audience will be online. For Boost Your Budget™ Week, that means matching the schedules of older adults and caregivers. That will mean aiming for 9:00 a.m. or 5:00-7:00 p.m.
- Adding images or videos to your posts will increase the number of people who see them. You can still add a URL in the text of your post to help drive traffic to your site.
- Only have one call-to-action in each post and make it immediately actionable. In other words, don’t tell people about something they have to wait for.
Do you have a print or electronic newsletter that goes out to your community? Use our sample blurbs (in English and Spanish; Word document) to advertise campaign activities in your newsletter.
NCOA hosted a webinar on Wednesday, February 19 at 3 pm ET that walked through the campaign and offered tips on how to use the materials.
NCOA thanks the following for their generous support of the Boost Your Budget™ Week campaign:
NCOA also thanks the following for their support of Boost Your Budget™ Week in eastern Kentucky; Houston & San Antonio, TX; and southern California: