Aging with dignity shouldn't be a stroke of luck.

Since 1950, we’ve walked beside generations of Americans. Perhaps you didn’t see us. But we were there—quietly making life better as we age. 

We were the first national voice for older adults. We helped end mandatory retirement. We advocated to secure Medicare, Medicaid, and the Older Americans Act. Local organizations turned to us for support as they served older adults every day. And we built digital tools that empower older adults with knowledge.

Now, we’re stepping forward to do even more. Americans are living longer, but far too many are being left behind without the resources to age with dignity. 

We’re changing that.  

We believe aging well is something every American deserves—regardless of gender, color, sexuality, income, or zip code.

We will deliver the resources, tools, best practices, and advocacy our nation needs to ensure that every person can age with health and financial security.  

That’s our renewed promise to you. You have an even stronger ally.

Because aging well for all is a matter of equity. A matter of dignity. And a matter of justice.

Who We Are 

Vision

A just and caring society in which each of us, as we age, lives with dignity, purpose, and security

Mission

Improve the lives of millions of older adults, especially those who are struggling

Goal

Impact the health and economic security of 40 million older adults by 2030, especially women, people of color, LGBTQ+, low-income, and rural individuals

Our Focus Areas

Healthy Living
Prevention
Physical Health
Behavioral Health
Aging Mastery

 
Financial Security
Money Management​
Job Training​
Retirement Planning​
Benefits Enrollment

 

The Work We Do 

Resources
Trusted, unbiased information that enables older adults and their caregivers to take small steps that can have a big impact on their health and financial security
Tools
Personalized, online support for individuals to find benefits, choose a Medicare plan, prevent falls, and plan for a healthy and secure life
Best Practices
Technical assistance and support for professionals in community-based organizations who serve older adults every day
Advocacy
A national platform and voice to fight against ageism—and to strengthen the federal programs we all depend on as we age

 

The People We Serve

Older Adults
Parents, grandparents, ​neighbors, and friends, ​aged 55+, living at home
Caregivers
Multigenerational family and friends who care for an older loved one at home
Professionals
Individuals who serve older adults every day at senior centers, community-based organizations, and social and human services agencies
Advocates
Individuals who want to shape aging policy and influence policymakers

 

graphic with key aging statistics

Our Impact

In reporting our social impact, we count individuals served by NCOA and our partners who:

  • Realized a reduction in expenses and/or increase in income 
  • Completed an evidence-based program that has been proven to improve the health and well-being of participants
  • Were able to remain in their communities instead of being relocated to a nursing home 
  • Completed an educational program to increase or improve their health or financial security
  • Directly benefited (as defined above) from a policy change that would not have happened without NCOA’s leadership and advocacy

Graphic showing AWA impact over time