Jackie Thomas leads content strategy for ncoa.org, BenefitsCheckUp®, and NCOA's family of digital platforms. She works across teams to turn complex topics—from Medicare and public benefits to healthy aging and financial security—into clear, accessible information that helps people make confident decisions. Jackie is passionate about creating digital experiences that earn trust, meet people where they are, and make it easier for older adults, caregivers, advocates, and professionals to find the resources they need to age well. She believes that thoughtful storytelling and audience-centered strategy can turn complexity into clarity and information into action.