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How to Partner with Health Plans to Offer Benefits Counseling and Enrollment Assistance

Area agencies on aging (AAAs) and aging and disability resource centers (ADRCs) play important roles in connecting older adults and people with disabilities to important benefits and programs. Their offer benefits counseling and enrollment assistance helps increase awareness of cost-saving options and empowers older adults to maintain or improve their health.

By providing access to essential health care services, prescription medications, and food assistance programs, benefits enrollment supports older adults in staying healthy, independent and remaining in their communities. 

How AAAs and ADRCs can partner with health plans to reach members

AAAs and ADRCs have a unique opportunity to offer benefits counseling and enrollment assistance to health plan members. The following Value Proposition How-to Guide and its accompanying worksheet are designed to help you develop a compelling case for partnering with a health plan to offer benefits counseling and enrollment assistance.

Download these materials to learn more about creating compelling cases for partnering with a health plan to offer benefits counseling and enrollment assistance.

Download the Value Proposition How-to Guide

Download the Value Proposition Worksheet

This publication was supported by the Administration for Community Living (ACL), U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $14,707,650.00 with 100 percent funding by ACL/HHS. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by ACL/HHS or the U.S. Government.

 

About the Center for Economic Well-Being

The Center for Economic Well-Being helps organizations enroll adults 65+ and younger adults with disabilities with limited means into the benefits programs they are eligible for so they can remain healthy and improve the quality of their lives. Learn more about our work, including the training and technical assistance NCOA provides.

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