Erica G. Srinivasan, PhD, is an Associate Professor of Psychology at the University of Wisconsin—La Crosse, where she also serves as the Director for the Center for Grief and Death Education, and is Co-Chair for the Gerontology Emphasis. Additionally, she is the lead instructor in the University of Wisconsin—Madison’s Grief Support Specialist Certificate Program. She conducts research on grief and loss and has a passion for normalizing conversations about death and grief, which serves as a foundation for all of her professional work.