Key Takeaways

  • Community-based organizations have valuable services to address the complex social determinants of health.

  • Health care organizations and other stakeholders need these services and can contract with community-based providers to offer them to consumers.

  • Develop a value proposition to highlight key services, how they impact health care and financial outcomes, and why partners should work with you.

A value proposition is a business or marketing statement is used to summarize why a target consumer should buy a product or use a service. This statement convinces this potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. 

Utilize this how-to guide and worksheet when developing your tailored value propositions for evidence-based programs and other community-based services.