Senior Centers Matter
Watch the videos below to find outsee how senior centers are making a powerful impact in their communities.
What makes senior centers so important?
Senior centers are trusted community focal points and one of the most widely used services among America’s older adults. Today, more than 11,000 senior centers support more than 1 million older adults every day in their communities and neighborhoods.1 In fact, older adults who participate in senior center programs experience better psychological well-being compared to non-participants.
Senior centers offer so much more than just a place to gather—they are vibrant community hubs that help older adults stay healthy and engaged. From health and wellness programs to social activities, educational workshops, and access to essential services, senior centers help older adults maintain their independence and quality of life while promoting a positive image of aging.
Help us challenge outdated perceptions of aging and senior centers.
NCOA invites you to watch and share the videos in the YouTube playlists below and use our sample social media posts to help spread the word that senior centers matter. Let’s get the word out to encourage older adults to connect with their local senior center during National Senior Center Month in September.
Together, we can power possibilities and flip the script on aging.
Tips for promoting National Senior Center Month
- Tag NCOA using the @ sign on each social media platform:
- Facebook: @NCOAging
- X (Twitter): @NCOAging
- LinkedIn: @National Council on Aging
- Bluesky: @ncoaging.bsky.social
- Instagram: @ncoaging
- Schedule posts for times when your audience is most active to maximize visibility.
- Use the hashtags #SeniorCenters and #SeniorCenterMonth to join the larger conversation and connect with other organizations and thought leaders.
- Where you can, consider adding these hashtags to amplify your message: #AgingWell #FlipTheScriptOnAging
- Feel free to customize the sample posts below—or create your own—to highlight how your organization is celebrating National Senior Center Month.
Sample social media posts
Discover Your Senior Center (link to video) | |
| Platform | Sample Social Copy |
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Senior centers are hubs of connection, creativity, and learning—not just places to pass the time. Watch this video from @NCOAging to see how #SeniorCenters are powering possibilities and helping older adults stay healthy and independent! 😄⬇️ #AgingWell #SeniorCenterMonth #FlipTheScriptOnAging | |
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Every day, more than 11,000 #SeniorCenters support over 1 million #OlderAdults across the country. And they’re doing more than just meeting basic needs. Senior centers are helping flip the script on aging by connecting older adults to vital services, wellness programs, and vibrant community life — helping them stay healthy and independent. Want a closer look at their impact? Watch this video from the @National Council on Aging! ⬇️ #AgingWell #SeniorCenterMonth #FlipTheScriptOnAging | |
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Did you know that 11,000+ #SeniorCenters support over 1 million older adults every single day? These centers do more than offer social time — they connect older adults to essential services, wellness programs, and lifelong learning opportunities. They're flipping the script on aging by empowering people to #StayHealthy, independent, and engaged at every stage of life. What will you discover at your local senior center? Watch this video by @ncoaging! ✨⬇️ #AgingWell #SeniorCenterMonth #FlipTheScriptOnAging |
| X and Bluesky |
#SeniorCenters are helping flip the script on aging by connecting 1 million #OlderAdults to community and vital services every day. See how they help older adults thrive in this video by @NCOAging! ⬇️ #AgingWell #SeniorCenterMonth |
Post #2: Discover Strength at Your Senior Center(link to video) | |
| Platform | Sample Social Copy |
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From strength and balance classes to wellness workshops, many #SeniorCenters offer programs to help older adults age well and stay healthy. "I'm discovering strength, flexibility, balance, and focus!" said one participant. Watch this video from @NCOAging to see her in action! 🎥 ⬇️ | |
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We can embrace strength at every stage of life! For many older adults, #SeniorCenters are a great place to participate in wellness programs that help them age well. "I'm discovering strength, flexibility, balance, and focus!" said one participant. Watch this video from the @National Council on Aging to see how senior centers are helping #FlipTheScriptOnAging! ⬇️ #AgingWell #SeniorCenterMonth | |
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From strength and balance classes to wellness workshops, #SeniorCenters are powering possibilities by helping older adults stay healthy, independent, and connected to their communities. "I'm discovering strength, flexibility, balance, and focus!" said one participant. Watch this video from @ncoaging to see her in action! 🎥 ⬇️ #AgingWell #SeniorCenterMonth #FlipTheScriptOnAging |
| X and Bluesky |
Living an active lifestyle is part of #AgingWell! #SeniorCenters are helping #FlipTheScriptOnAging by offering programs that help #OlderAdults stay strong, independent, and energized. See more from @NCOAging! ⬇️ #SeniorCenterMonth |
Post #3: Discover Best Friends at Your Senior Center (link to video) | |
| Platform | Sample Social Copy |
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Experiencing loneliness can be common as we age, but joining a senior center can help! Senior centers are helping flip the script on aging by creating spaces where #OlderAdults can build real, lasting #SocialConnections. “I got to know my best friend here,” one man shared. Watch this video from @NCOAging to see how #SeniorCenters are helping older adults find friendship, purpose, and community! ⬇️ #AgingWell #SeniorCenterMonth #FlipTheScriptOnAging | |
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At #SeniorCenters, friendships don’t just happen — they flourish. These meaningful connections help flip the script on aging by supporting emotional well-being and creating a true sense of community. “I got to know my best friend here,” one man shared. Watch this uplifting story from the @National Council on Aging! ⬇️ #AgingWell #SeniorCenterMonth #FlipTheScriptOnAging | |
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Looking for new friendships? Your local senior center might be the perfect place to start! 💙 With welcoming faces and a strong sense of community, #SeniorCenters are flipping the script on aging — proving that it’s never too late to make meaningful connections. “I got to know my best friend here… it’s a place for everybody,” one participant shared. Watch this video from @ncoaging! ⬇️ #AgingWell #SeniorCenterMonth #FlipTheScriptOnAging |
| X and Bluesky |
#SeniorCenters are flipping the script on aging by turning strangers into lifelong friends! “I got to know my best friend here,” one man said. See his story in this video from @NCOAging! ⬇️ #SeniorCenterMonth #FlipTheScriptOnAging |
Sources
1. Grants.gov. HHS-2021-ACL-AOA-PPSC-0080, Modernizing Senior Centers Resource Center, Department of Health and Human Services, Administration for Community Living. May 27, 2021. Found on the internet at https://www.grants.gov/web/grants/view-opportunity.html?oppId=331088
This project was supported by the Administration for Community Living (ACL), U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $250,000 with 75 percentage funded by ACL/HHS and $83,000 and 25 percentage funded by non-government source(s). The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by ACL/HHS, or the U.S. Government.
Celebrate Senior Center Month This September
September is National Senior Center Month—your opportunity to showcase your senior center and promote a positive image of aging. Join other senior centers as we learn from one another, tell powerful stories within our communities, and raise senior center voices in advocacy efforts that frequently overlook us.
How Senior Centers Serve Older Adults
A Spotlight on Senior Centers
Senior centers are vibrant sources of well-being for older adults. Read the real-life stories on how they impact the lives of their participants and the communities they live in.
Share Your Senior Center Story
Help us learn from one another by sharing your story of how your senior center is improving the lives of older adults in your community.
