Skip to main content

Our Strategy

Explore NCOA's strategic direction for 2026–2032, including our vision for aging well, the shift from improving individual lives to changing the odds, and the priorities guiding our work toward 100 million happier, healthier birthdays by 2040.
A senior man is sitting at the dining room table blowing out his candles for his 80th birthday with family.

Our shift: From improving lives to creating the conditions for all to age well

For more than 75 years, NCOA has worked to improve the lives of older adults. We've helped people access benefits, supported healthier communities, advanced important policies, and connected millions of people with resources to age with dignity and security.

But we know that helping individuals navigate challenges isn't enough. Too many older adults still face barriers to health, economic security, connection, and safety. As our nation ages, we have an opportunity—and a responsibility—to do more.

Our 2026–2032 strategic plan marks an important shift in how we approach this work. We're moving beyond improving individual lives to changing the conditions that determine whether people can age well in the first place.

Our reason: Changing the odds, not just beating them

America is aging faster than ever, and many people are doing so with fewer resources and support systems while living longer. Climate change, artificial intelligence, caregiving gaps, and economic instability affect older adults deeply—and unequally.

Yet aging remains an invisible issue in many national conversations.

We believe this is a moment that calls for a broader approach. Aging well should not depend on an individual's ability to overcome barriers on their own. It should be supported by the communities, policies, and systems around them.

Our framework: What do we need to age well?

Aging well isn't defined by a single measure. It depends on having the resources, opportunities, relationships, and environments that allow people to live with dignity, purpose, and security.

Our strategic framework focuses on four interconnected areas. Together, these four areas provide the foundation for our work to create the conditions for all to age well.

Health
Universal access to health promotion and disease prevention. Everyone should have opportunities to maintain their health, prevent illness, and access the support they need to thrive.
Economic Well-Being
Financial stability and choices that support dignity and independence. People need the resources and financial security to meet their needs and make decisions about their lives.
Community Connection
Belonging, relationships, and engagement that enrich our lives. Strong communities help people stay connected, participate, and feel a sense of purpose.
Safety
In-person and online environments where people can live securely. Everyone deserves to feel safe in their homes, communities, and digital lives.

Our strategic priorities: How we'll get there

Our mission is ambitious, and achieving it requires focus. NCOA's strategic plan outlines three priorities that will guide our work from 2026 through 2032. Each priority has measurable targets that build toward our 2040 social impact goal.

01.

02. 

03. 

Lead the National Conversation on What It Takes to Age Well

Strengthen Communities and Advocate for Change

Secure Mission-Driving Partnerships, Resources, and Capabilities

Give the country a shared definition of aging well—and use it to shift how policymakers, media, and new allies think and invest.

Work where people live—building local capacity, backing new solutions, and bringing proven programs to more counties.

Build an organization strong enough to deliver—with resilient funding, strong leaders, and data that shows what's working.

The intended change: Aging becomes an integrated priority in broader national conversations, guiding investment and systems change beyond the traditional aging network.

The intended change: More older adults, regardless of geography or background, can access proven supports for health, economic security, and well-being.

The intended change: NCOA can clearly demonstrate the value of its work and stay aligned to long-term systems change.

Our partners: Building the future together

Creating the conditions for all to age well isn't something NCOA can do alone. Our plan is built on collaboration and calls on partners to help bring new ideas, resources, and solutions to more people. Together, we can bring more people and organizations into the work, expand what's possible, and make progress toward a future where everyone has the opportunity to age well.

Interested in partnering with NCOA?

Contact us at partnerships@ncoa.org.

NCOA Strategic Plan at a Glance

Explore our 2026–2032 direction, strategic priorities, and vision for the future of aging.

Download Our Plan

Aging Well: Impact Today, Progress for Tomorrow

See how NCOA is creating the conditions for all to age well. Explore our impact, progress toward our goals, and the results of our work to improve the lives of older adults today and into the future.

Our Partners Help Make Our Work Possible

Creating healthier, more secure futures takes collaboration. NCOA works with corporate partners and foundations to expand our reach, accelerate impact, and help more people age well in every community.

Ready to make a greater impact together?

Two people are wearing blue Nationwide shirts, where the shirt has the company's logo and the shirt says 'Doing great things together.'

The Story Behind a Happier, Healthier Birthday

Every happier, healthier birthday starts with a story. Tell us about a moment, a person, or an experience that has shaped how you think about aging. Your story may be featured on NCOA.org or in our newsletters and social channels.

Three senior women wearing sunglasses are outside in the sun, blowing confetti while at a birthday party.

Get NCOA in Your Inbox

Free tips on health, benefits and money, plus updates on aging policy and events. Check all that apply so we send what's most useful to you.

This field is required.
This field is required.
Please enter a valid email address.

By signing up, you agree to receive emails from the National Council on Aging (NCOA). You can unsubscribe at any time using the link at the bottom of any email. Read our privacy policy.

Back to Top