Nearly 11,000 senior centers serve 1 million older adults every day—connecting them to vital services, activities, and community.¹ This social media guide is designed to help highlight how senior centers support healthy aging, improve the well-being of older adults, and raise awareness about the valuable programs they provide.

Senior centers offer so much more than just a place to gather—they are vibrant community hubs that help older adults stay healthy and engaged. From health and wellness programs to social activities, educational workshops, and access to essential services, senior centers help older adults maintain their independence and quality of life while promoting a positive image of aging.  

Help us challenge outdated perceptions of aging and senior centers.

NCOA invites you to watch and share the videos in this YouTube playlist and use our sample social media posts to help spread the word that senior centers matter. Let’s get the word out to encourage older adults to connect with their local senior center during National Senior Center Month in September.   

Tips for promoting National Senior Center Month 

• Tag NCOA using the @ sign on each social media platform: 
  • Facebook: @NCOAging
  • X (Twitter): @NCOAging
  • LinkedIn: @National Council on Aging
  • Bluesky: @ncoaging.bsky.social‬
  • Instagram: @ncoaging
• Schedule posts for times when your audience is most active to maximize visibility.
• Use the hashtags #SeniorCenters and #SeniorCenterMonth to join the larger conversation and connect with other organizations and thought leaders.
• Where you can, consider adding these hashtags to amplify your message: #AgingWell #BetterBirthdays
• Feel free to customize the sample posts below—or create your own—to highlight how your organization is celebrating National Senior Center Month.

Sources

1. Grants.gov. HHS-2021-ACL-AOA-PPSC-0080, Modernizing Senior Centers Resource Center, Department of Health and Human Services, Administration for Community Living. May 27, 2021. Found on the internet at https://www.grants.gov/web/grants/view-opportunity.html?oppId=331088