Meet the members of the NCOA Services, LLC Board of Directors:

James Firman, Chairman

Jim FirmanJames Firman, EdD is Chair of the Board of NCOA Services, LLC and President & CEO of NCOA. For more than 30 years, he has been a leading force for innovation in services, programs, and public policies for older persons.

Under his leadership, NCOA has developed many nationally acclaimed programs to improve the health, independence, and economic security of older adults. NCOA has also developed world-class core competencies in collaborative leadership, fostering and scaling evidence-based innovations, and advocacy.

Prior to joining NCOA as president and CEO in January 1995, Firman was, for 10 years, founder and CEO of the United Seniors Health Cooperative (USHC), a nonprofit consumer organization. At USHC, he directed the development of the early versions of BenefitsCheckUp®, now one of NCOA’s core bodies of work.

Also at USHC, he oversaw the development of one of the nation’s first insurance counseling programs for older adults, which helped lead to the development of the national Health Insurance Counseling and Advocacy Program (HICAP). As an advocate, he significantly influenced the development of federal Medigap legislation and long-term care insurance regulations throughout the United States.

From 1981 to 1984, Firman served as a senior program officer at The Robert Wood Johnson Foundation, where he helped develop initiatives in aging and health care finance, as well as the Interfaith Volunteer Caregivers program.

Firman has served in several national leadership roles, including Chair of the Leadership Council of Aging Organizations (three times), Board Chair of the National Human Services Assembly, and Chair of the Independent Sector’s National Advisory Committee on Charting Social Impact.

For the last three years he has been named one of The NonProfit Times Top 50 leaders on their Power & Influence list.

Firman earned his MBA and his EdD from Columbia University.

Carolyn Buck Luce

Carolyn Buck Luce
Carolyn Buck Luce is a gifted strategist and leader who has spent her career building highly effective businesses and teams. She has been a leader concurrently in both the private and public/non-profit sectors for the last four decades holding executive management and board director positions.

Having recently “matriculated” from a highly successful career at Ernst & Young, Buck Luce is the co-founder of Imaginal Labs LLC, a boutique consulting firm focused on helping courageous leaders make the difference they dream of. Buck Luce spent the last two decades as a Principal at E&Y, most recently as Global Life Sciences Leader responsible for building a $1 billion global business serving life sciences companies with management consulting, risk, tax and M&A solutions. She is widely regarded as a provocative and insightful thought leader on the transformation of the HC industry. She is well known throughout the corporate and academic community for her leadership on talent management issues. Buck Luce serves as a Commissioner on Women’s Issues for Mayor Bloomberg as well as an adjunct professor at Columbia University teaching “Women and Power” and the Executive-in-Residence at the Center for Talent Innovation.

Prior to joining Ernst & Young, Buck Luce spent 17 years in lending, investment banking, consulting and government service. She started her career as a diplomat working for the US State Department in the Soviet Union, stationed in Uzbekistan, Azerbaijan and Moscow.

Her passion for the transformation of the HC industry and the advancement of women came together as she was named the Healthcare Businesswomen’s Association 2012 Woman of the Year. Buck Luce is most proud to be the mother of four children.

Heather Dupré

Heather Dupré

Heather Dupré has 30 years of experience creating and growing the world’s strongest brands. Current President & CEO of Egg Strategy, Inc., Dupré leads a 70-person global marketing consultancy with focus on world-class Fortune 500 clients, including Nestlé, Coke, Kraft, Kellogg, Estée Lauder, J&J, and Vanity Fair Corporation.

In a previous position for Bristol-Myers Squibb, Dupré created and launched the award-winning Viactiv Active Nutrition for women, the first “by women for women” brand that won best new product of the year from Business Week.

She also led all marketing functions for the U.S. division of the Japanese consumer products leader Kao, where she launched the award-winning Bioré skincare product in the U.S., restaged the firm’s flagship Jergen’s to regain market prominence, and acquired and expanded the Curèl brand.

Dupré earned her MBA from Northwestern University Kellogg Graduate School of Management. She teaches adjunct classes at the University of Colorado Leeds Graduate School of Business in Entrepreneurship and Innovation.

Dupré also serves on the Board of NCOA.

Peter Ziebelman

Peter ZiebelmanPeter Ziebelman started his career as a venture capitalist 25 years ago.

He co-founded Palo Alto Venture Partners in 1996, after starting the US Information Technology Operations of the UK venture capital firm, Thompson Clive & Partners, in 1988. Ziebelman has served on the boards of early stage companies that ultimately became public companies, such as AvantGo (AVGO), Persistence (PRSW), and Vicinity (VCNT).

Ziebelman has also served on the boards of dozens of privately held high technology companies across a range of sectors from cloud based computing (DemandForce) to online car insurance (esurance) to computer security (PostX). He is an independent director to a select number of privately held companies. Ziebelman was named to AlwaysOn’s Venture Capital 100 – the top 100 VC’s for 2012.

He enjoys teaching students as a Lecturer in Management at the Stanford Graduate School of Business for the course “Entrepreneurship and Venture Capital” and as a visiting lecturer for several other business schools including the University of Sydney EMBA program. He has advised Fortune 500 companies on how to be more entrepreneurial within the context of a larger organization.

Ziebelman is on the Stanford Graduate School of Business MSx Advisory Board and the advisory board of the Ronald McDonald House at Stanford and was formerly on the executive board of the Pacific Skyline Council of the Boy Scouts of America. He is a past president of the Yale Club of Silicon Valley.

Ziebelman graduated with a Master’s degree in Management from Stanford’s Graduate School of Business and Bachelor of Science degree in Combined Sciences with honors and distinction in the major from Yale University.

Ziebelman and his wife, Cindy, live in Palo Alto, California, and have three sons.