Getting people with chronic disease to participate in self-management education programs, or putting “butts in the seats”, remains a problem in many locations despite a wide variety of marketing strategies used.

This presentation will focus on two “hands-on” strategies to market CDSME programs to the people who need them. One strategy focuses on unleashing the power of personal experience (via successful program participants) to perform grassroots marketing to potential participants; the second uses an academic detailing approach to build relationships with health care providers (specifically primary care providers) to encourage them to recommend CDSME to their patients with chronic disease.

The presentation will also review the audience-research that guided the development of these approaches, and the materials designed to support organizations as they implement these hands-on marketing approaches to fill their CDSME workshops.

Download the PowerPoint slides, or watch the recording.