Webinar: Benefits Outreach Via Social and Earned Media: Lessons from a Pilot Campaign

Beginning in 2016, NCOA’s Center for Benefits Access engaged the marketing firm M+R to initiate a pilot campaign testing messages and mechanisms designed to compel low-income older adults to apply for benefits they may be missing out on. This June 2017 webinar provides in-depth analysis of two strategies tested during this pilot campaign–Facebook advertising and earned media–and explains how to replicate these strategies within your organization.

Access a recording of this webinar.