Medicare Communications and Marketing Guidelines FAQ

The Medicare Communications and Marketing Guidelines are rules that private insurance companies selling Medicare plans must follow when promoting their products.

In this Frequently Asked Questions (FAQ) developed for NCOA by the Medicare Rights Center, we examine these communications and marketing guidelines in depth, exploring:

  • The difference between marketing and plan communications
  • How, where, and when plans can market to beneficiaries
  • Electronic communications guidance
  • Rules for marketing and communication outside of the Annual Enrollment Period (Oct. 15 – Dec. 7)