Awareness of Home Equity Products Among Older Homeowners and Financial Advisors

This brief summarizes the results of an 8-month survey of older homeowners and financial advisors regarding their interest in and understanding of home equity products. The research was conducted by NCOA’s subsidiary NCOA Services, LLC, and funded through a grant by Reverse Mortgage Funding LLC (RMF).

A key finding is that despite the importance of home equity as part of their financial portfolio, older homeowners do not understand and are reluctant to use home equity products.