Jay Greenberg, ScD

CEO, NCOA Services, LLC

NCOA staff

Areas of Expertise

  • Healthy Aging
  • Social Enterprise


Jay Greenberg is CEO of NCOA Services, LLC. Using a social enterprise model, NCOA Services partners with for profit and non-profit organizations to create and diffuse sustainable, scalable solutions to key issues facing an aging society. Dr Greenberg is also responsible for setting the strategic direction for NCOA’s suite of consumer facing web solutions, and fostering social enterprise thinking throughout NCOA.

Dr. Greenberg has played leadership roles in University, not-for-profit, for-profit start-ups, and publicly traded company settings. Prior to joining NCOA, he was the President of LivHOME, Inc., the largest at-home assisted-living company in California. He has served on the board of directors of Group Health Inc. of Minnesota (now Health Partners) and currently serves on the OASIS National Board of directors, was an officer of United Healthcare Inc, and served as the President of one of United Healthcare’s wholly owned business units. As part of his work at United Healthcare he led the development of the CalPERS long term-care insurance program and he developed the evaluation framework for the initial phases of United’s Evercare product. Dr. Greenberg also co-founded two successful entrepreneurial health companies – LifePlans Inc. and The Long Term Care Group. While he was Director of Long-Term Care at Brandeis University’s Health Policy Institute, he directed the National Social/HMO demonstration project – a forerunner to Medicare Special Needs Plans.

Dr. Greenberg received a Sc.D. in Health Services Administration and an MS in Biostatistics from Harvard University’s School of Public Health, a MA in Public Policy from the University of Minnesota’s Humphrey Institute, and a BA in economics from the University of California at Los Angeles (UCLA).