Armando Trull

Media Relations Manager


Firman honored for mastering the balance between sustainability and change

Arlington, VA –National Council on Aging (NCOA) President and CEO James Firman this week was named one of the The NonProfit Times’ Power & Influence Top 50. In naming him, editors wrote: “Many in the aging community describe Firman as an entrepreneur and leader on innovation in services, programs, and public policy. Setting goals that are specific, achievable and targeted, few hold themselves so specifically accountable and have their hands in so many areas of regulation and legislation resulting in impactful change.”

Firman has been a leader in aging services for more than 30 years. Since joining NCOA in 1995, the organization has developed nationally acclaimed, innovative programs with the goal of improving the health and economic security of millions of older adults. NCOA continues to provide real-life, solution-based help for seniors to navigate the challenges of aging. Firman has also been a leader in developing core competencies in collaborative leadership, fostering and scaling evidence-based interventions, advocacy, and social enterprises.

“It’s an honor to be named to this list of leaders and innovators, but the real credit should go to my colleagues at NCOA,” said Firman. “It is a great privilege and joy to work with NCOA’s outstanding group of staff, volunteer leaders, and community partners, all of whom are passionate about achieving our goal of improving the health and economic security of 10 million older adults by 2020.”

This is the fourth time in five years that Firman has been selected for the Power and Influence Top 50. See the full list here.

About NCOA

The National Council on Aging (NCOA) is a trusted national leader working to ensure that every person can age well. Since 1950, our mission has not changed: Improve the lives of millions of older adults, especially those who are struggling. NCOA empowers people with the best solutions to improve their own health and economic security—and we strengthen government programs that we all depend on as we age. Every year, millions of people use our signature programs BenefitsCheckUp®, My Medicare Matters®, and the Aging Mastery Program® to age well. By offering online tools and collaborating with a nationwide network of partners, NCOA is working to improve the lives of 40 million older adults by 2030. Learn more at and @NCOAging.