Millions of older adults educated over decade of collaboration
Arlington, VA – Falls are not a normal part of aging, but they are the leading cause of fatal and non-fatal injuries for older Americans. Ten years ago, the National Council on Aging (NCOA) and a coalition of state and local organizations created Falls Prevention Awareness Day to encourage people to get educated and act to prevent falls. In the first decade, more than 14 million people have participated in events across the country.
The first official Falls Prevention Awareness Day was observed in 2008, when a group of 11 state Falls Free® Coalition members coordinated events on the first day of fall. This year, a coalition of 48 states and the District of Columbia are hosting Ten Years Standing Together to Prevent Falls 10th anniversary celebrations on September 22.
These celebrations empower older adults and those who care for them to be active, independent, and safe in their homes and communities. Coalition partners host classes, seminars, and perform falls risk screenings at fun community events. Highlights of the first decade of celebrations include:
- 59,000 people screened for falls risk factors
- 166,000 people participating in evidence-based falls prevention programs
- 14.6 million people reached through awareness and education campaigns
- 822,000 influencers and policymakers reached through advocacy efforts
- 360 million people reached through social and traditional media
- 10 bipartisan resolutions in the U.S. Senate recognizing Falls Prevention Awareness Day
“Evidence-based falls prevention programs save lives and money in communities nationwide,” said Kathleen Cameron, Senior Director of NCOA’s National Falls Prevention Resource Center. “NCOA is proud that Falls Prevention Awareness Day has educated millions of people over the last ten years, and we are committed to continuing our work with our partners to reach the ever-growing older adult population with the critical message of falls prevention.”
To celebrate the 10th anniversary of Falls Prevention Awareness Day, NCOA is hosting a national photo and video contest, a Twitter Chat on Sept. 14, and a Facebook Live event on Sept. 22. Throughout the month of September, state and local organizations are hosting hundreds of community events for seniors.
For downloadable content, visit our Falls Prevention multimedia newsroom at dnr.vnr1.com/2017/09/05/ncoa_fall_prevention-2017/
To find out more about Falls Prevention Awareness Day and NCOA’s work to prevent falls, go to ncoa.org/FallsPrevention.
The National Council on Aging (NCOA) is a trusted national leader working to ensure that every person can age well. Since 1950, our mission has not changed: Improve the lives of millions of older adults, especially those who are struggling. NCOA empowers people with the best solutions to improve their own health and economic security—and we strengthen government programs that we all depend on as we age. Every year, millions of people use our signature programs BenefitsCheckUp®, My Medicare Matters®, and the Aging Mastery Program® to age well. By offering online tools and collaborating with a nationwide network of partners, NCOA is working to improve the lives of 40 million older adults by 2030. Learn more at ncoa.org and @NCOAging.