Falls Prevention Awareness Day Media Toolkit


Spread the word about falls prevention in your community

This Media Toolkit is for use by state and local partners of the State Coalitions on Fall Prevention Workgroup. If you are not a partner, please contact fallsfree@ncoa.org for use in your efforts.

To get the attention of your local media, personalize these materials for your state and community. Insert your state/local facts, coalition name, and contact information in the highlighted blanks. Try to keep each piece short—no more than two pages.

The 2015 theme is Take a Stand to Prevent Falls and the official social media hashtag for this year’s event is #FPAD15.

2015 Media Resources

Media Tip Sheet

Learn how to reach out to local media (print, TV, radio, online) and how to get your event listed in local event guides.

Media Alert

Use this template to attract media to attend your event.

Press Release

Personalize this release and send it to your local media to boost awareness.

Sample Social Media Messages

Sample social media messages to promote Falls Free awareness and Falls Prevention Awareness Day.

National Fact Sheet

Share this document with national level statistics and a summary of NCOA’s work on falls prevention.

Falls Free Coalition B-Roll

The Falls Free Coalition is providing access to B-Roll, which are video clips for use by the TV news media. You should include the URLS with any release or advisory sent to TV media. Version 1 is one minute long and Version 2 is 2.5 minutes long. Both videos are available in three formats:

Specs: 720 x 480, exported as dv, pixel ratio .9
Version 1 | Version 2
*These files can be compressed by the client to suit their own needs. Files are TV-ready.

Specs: 640 x 480, compressed as H.264, square pixels
Version 1 | Version 2
*high data rate

Specs: 320 x 240, H.264, 480kbps, square pixels
Version 1 | Version 2

These are files are encoded for review purposes and are the only files suitable for Web distribution. You might use these to show folks what the videos look like.

Video Testimonials

Share testimonials of older adults from Maine and Wisconsin who have benefited from falls prevention programs.

Falls Prevention Photos and Stories

See how to use testimonials and photos of falls prevention program participants.

Photo Release

Use this template to get approval from participants to use their photos in your promotion efforts.

Handouts

6 Steps to Prevent a Fall Infographic

View and share this infographic that outlines 6 easy steps older adults can take to prevent a fall.

Debunking the Myths of Older Adult Falls

Print and share this article with older adults and caregivers.

6 Steps to Protect Your Older Loved One from a Fall

Print and share this tip sheet at your falls prevention event.

Osteoporosis and Fall Prevention

Share this one-page handout on the link between fall-related injuries and osteoporosis.

Warning: Some resources are large files that may take a long time to download.

Documents listed in Resources may require Adobe Acrobat Reader to view.