This Media Toolkit is for use by state and local partners of the State Coalitions on Fall Prevention Workgroup. If you are not a partner, please contact email@example.com for use in your efforts.
To get the attention of your local media, personalize these materials for your state and community. Insert your state/local facts, coalition name, and contact information in the highlighted blanks. Try to keep each piece short—no more than two pages.
The 2015 theme is Take a Stand to Prevent Falls and the official social media hastag for this year’s event is #FPAD15. Check back soon for the updated toolkit!
Learn how to reach out to local media (print, TV, radio, online) and how to get your event listed in local event guides.
Use this template to attract media to attend your event.
Personalize this release and send it to your local media to boost awareness.
Sample social media messages to promote Falls Free awareness and Falls Prevention Awareness Day.
Falls Free Coalition B-Roll
The Falls Free Coalition is providing access to B-Roll, which are video clips for use by the TV news media. You should include the URLS with any release or advisory sent to TV media. Version 1 is one minute long and Version 2 is 2.5 minutes long. Both videos are available in three formats:
These are files are encoded for review purposes and are the only files suitable for Web distribution. You might use these to show folks what the videos look like.
See how to use testimonials and photos of falls prevention program participants.
Use this template to get approval from participants to use their photos in your promotion efforts.
Use this template to describe state/local efforts and statistics.
Share this document with national level statistics and a summary of NCOA’s work on falls prevention.
Print and share this article with older adults and caregivers.
Print and share this tip sheet at your falls prevention event.
Share this one-page handout on the link between fall-related injuries and osteoporosis.
Warning: Some resources are large files that may take a long time to download.
Documents listed in Resources may require Adobe Acrobat Reader to view.