Design is often an afterthought in many products, programs, services, and marketing for older adults. But if we want our work to have true impact, we need to rethink how we design experiences for older adults from the ground up. A user-centered design approach coupled with an emphasis on joy, delight, and engagement will help get us there. This presentation will highlight design and also showcase examples in which designing for joy has had measurable impact on program participation and ongoing engagement.
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