Awareness of Home Equity Products


Results from a survey of older homeowners and financial advisors

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Most older homeowners do not see tapping their home equity as a strategy for creating greater retirement security. That was a key finding of research conducted by NCOA’s subsidiary NCOA Services, LLC, and sponsored by a grant from Reverse Mortgage Funding LLC (RMF).

Conducted over eight months, the research gauged the interest in and understanding of home equity products among older homeowners and financial advisors.

Cover photo of home equity brief showing couple outside their homeAs noted in this survey summary brief, the research found that:

  • Despite the importance of home equity as part of their financial portfolio, older homeowners do not understand and are reluctant to use home equity products.
  • Older homeowners and financial advisors have a strong negative bias against the Reverse Mortgage Line of Credit, based exclusively on product name and driven by preconceived notions and misunderstanding of the product.
  • Based on product features alone, both consumers and financial advisors prefer the Reverse Mortgage Line of Credit, citing it as less risky and more desirable than a Home Equity Line of Credit.
  • Older homeowners are open to education and information to help them better understand safe and appropriate ways to use home equity products to address their retirement needs.

Download the full report of the survey findings

Download the summary