Earned media is the opposite of paid media; it is any free media coverage secured by approaching (“pitching”) reporters. Earned media can be a great, cost-effective way to get the name of your organization and its services out to a broad audience.

Our guide to earned media walks through the steps you’ll need to implement this approach, including:

  • How to build a media list (use our sample template)
  • What to put in your sample pitch
  • How to conduct outreach to producers and reporters
  • What happens—and what to do—when you get booked on a television/radio news segment
  • Appropriate follow-up

Download our guide to earned media