Key Takeaways

  • NCOA is writing a new chapter in its 70-year history to address the inequities that COVID-19 has laid bare for older adults.

  • With a renewed focus reflected in its new logo and website, which launched today, NCOA is giving older adults trusted, accessible information and tools, including the Age Well Planner.

  • The website was designed in partnership with Code and Theory, a Digiday Creative Agency of the Year and Ad Age A List agency.

 

70-year-old national nonprofit modernizes to pursue equitable aging in America

Contact
Armando Trull
Media Relations Manager
571-527-4007
armando.trull@ncoa.org

Arlington, VA (March 8, 2021) — Today, the National Council on Aging (NCOA), the national voice for every person’s right to age well, is committing to pursue equity in aging so that every American can age with health and financial security.

“NCOA is writing a new chapter in our 70-year history to address the inequities that COVID-19 has laid bare,” said NCOA President and CEO Ramsey Alwin.

“Too many Americans are still unable to age with dignity because of who they are or where they live. We’re changing that. We believe aging well is something every American deserves—regardless of gender, color, sexuality, income, or zip code.”

Founded in 1950, NCOA was the first national organization focused on older adults. Since then, the organization has played a leading role in advocating to protect and improve federal programs that older Americans rely on as they age, support community-based organizations that serve older adults every day, and deliver digital tools that empower older adults with the knowledge they need to age well.

NCOA’s renewed focus is reflected in its new logo and website, which launched today. The site gives older adults trusted, accessible information and tools, including the Age Well Planner, an interactive experience that offers personalized resources and actionable next steps to help them navigate complex decisions, such as how to choose a Medicare plan.

The site also continues to provide a wealth of resources for professionals who serve older adults in communities across the country, as well as advocates who are working with NCOA to give voice to older adults and those who serve them.

“Our goal is to impact the health and financial security of 40 million older adults by 2030,” said NCOA Chief Marketing and Business Development Officer Ken Bracht. “More older adults are online than ever before, and NCOA’s new website provides a modern design and rich content on topics they care about.”

The website was designed in partnership with Code and Theory, a Digiday Creative Agency of the Year and Ad Age A List agency.

“The new ncoa.org combines authentic imagery with a warm modern palette to create a site experience that is welcoming, informative, and trustworthy,” said Yoje Ho, Code and Theory Design Director. “Interactions are simple, clear, and direct, so users of any age may discover the value in what NCOA has to offer at the local and national level.”

“With digital resources more important than ever, NCOA partnered with Code and Theory to redesign, rebuild, and reposition its digital presence to tackle these challenges head on and better serve the needs of older adults,” said Brent Buntin, Code and Theory’s Chief Marketing Officer. “We are proud to use our experience for good in building a new NCOA digital experience that will scale with the organization.”

About NCOA 

The National Council on Aging (NCOA) is the national voice for every person’s right to age well. We believe that how we age should not be determined by gender, color, sexuality, income, or zip code. Working with thousands of national and local partners, we provide resources, tools, best practices, and advocacy to ensure every person can age with health and financial security. Founded in 1950, we are the oldest national organization focused on older adults. Learn more at www.ncoa.org and @NCOAging. 

About Code and Theory

Founded in 2001, Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. With over 800 employees across a global network, the agency solves consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape. The firm works in a broad range of industries, including publishing, finance, education and healthcare. Client partnerships include adidas, CNN, J&J, JPMorgan Chase, Pfizer, and Xerox.