Since 1950, our passion and our mission has been improving the lives of older adults. We are the longest-serving national organization focused on aging.
We believe every person deserves the knowledge and support to age with their best possible health and economic security.
Our strategy is simple: Talk about and measure aging well; innovate and curate proven solutions; and scale our work via policy, partners, and social enterprise.
In 2010, we set a goal to improve the lives of 10 million older adults by 2020, and we achieved it one year early. We’re thinking bigger simply because the demographics demand it. We now aim to improve the lives of 40 million by 2030.
In reporting our social impact each year, we count individuals served by NCOA and our partners who:
- Realized a combined reduction in expenses and/or increase in income equaling at least $1,200 per year
- Completed an evidence-based program that has been proven to deliver improvements to health and well-being
- Were able to remain in the community instead of being relocated to a nursing home
- Directly benefited (as defined above) from a policy change that would not have happened without NCOA’s leadership and advocacy