NCOA Sponsors 2010 National Senior Health and Fitness Day

May 13, 2010

NCOA Media Contact:  
Connie Hofmann
610-687-5495     
chofmann@aboutscp.com

FOR IMMEDIATE RELEASE

Washington, DC – NCOA announces its participation as a national sponsor of the 17th annual National Senior Health & Fitness Day®, May 26, 2010.

NCOA’s National Institute of Senior Centers (NISC), a dynamic network of more than 1,200 senior center professionals from around the country, will participate in this event by promoting health events at their centers. 

National Senior Health & Fitness Day is the nation’s largest older adult health promotion event. This year, more than 1,000 organizations across the country will host health activities on May 26, and more than 100,000 seniors are expected to participate.

Local events will include fitness classes and exercise demonstrations, community walks, health fairs and presentations, and many other activities designed to help older adults become more aware of health resources in their communities. Many local senior groups host National Senior Health & Fitness Day events as part of their Older Americans Month celebrations in the month of May.

“The National Institute of Senior Centers is excited to be a part of National Senior Health and Fitness Day,” said Stuart Spector, senior vice president at NCOA. “This is an excellent way for senior centers to actively engage their members and conclude their month-long celebration of Older Americans Month with a fun and highly visible event.”
                                                                                                 
As part of NCOA’s sponsorship, NISC members will receive free event registrations. Other organizations that plan to host a National Senior Health & Fitness Day must register for this event by purchasing the official event registration packet from the Mature Market Resource Center, the event organizer.

The registration packet provides useful event planning and publicity resources, as well as the legal right for local groups to use the official trademarked name and logo.

For more information, please visit www.fitnessday.com, or call the Mature Market Resource Center at 800-828-8225. E-mail: info@seniorprograms.com.

About NISC  NCOA’s National Institute of Senior Centers (NISC) is a dynamic network of senior center professionals from around the country who believe that senior centers create opportunities for successful aging in their communities. NISC offers the nation's only National Senior Center Accreditation Program. Accreditation provides official recognition that a senior center meets NISC’s nine standards of senior center operations. To date, more than 200 senior centers have received accreditation. For more information, please visit www.ncoa.org/nisc.

About MMRC  The Mature Market Research Center (MMRC), a national information clearinghouse for older-adult programs, and HIRC, a national clearinghouse for consumer health programs and materials, are both programs of the American Custom Publishing Corporation (ACP), a national publishing company located in Libertyville, Illinois. ACP specializes in producing innovative materials and programs in a variety of formats— print, online and event-based—for the older adult and health care markets. For more information, please visit www.acpinc.com.

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About NCOA The National Council on Aging is a non-profit service and advocacy organization headquartered in Washington, DC. NCOA is a national voice for older Americans - especially those who are vulnerable and disadvantaged - and the community organizations that serve them. It brings together non-profit organizations, businesses and government to develop creative solutions that improve the lives of all older adults. NCOA works with thousands of organizations across the country to help seniors find jobs and benefits, improve their health, live independently and remain active in their communities. For more information, visit www.NCOA.org.

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