NCOA Launches Social Enterprise to Improve the Lives of More Older Americans and Their Families
Shortcut Navigation:
Change Text Size: A A A

NCOA Launches Social Enterprise to Improve the Lives of More Older Americans and Their Families


November 4, 2013

Media Contact
Brandy Bauer


Washington, DC (November 4, 2013) – The National Council on Aging (NCOA) today announced the formation of a new subsidiary, NCOA Services, LLC, whose mission is to help NCOA become an enduring organization and meet its goal of improving the health and economic security of 10 million older Americans by 2020.

Using a social enterprise model, NCOA Services will partner with both for-profit and nonprofit entities to develop innovative solutions to the challenges facing an aging America, and bring those solutions to scale nationwide.

“As public funding become less available, it’s imperative that nonprofits find additional resources to further their missions,” said James Firman, President and CEO of NCOA. “NCOA has a distinguished history of working with government, nonprofits, and the private sector. This new wholly owned subsidiary will capitalize on that history and seek new opportunities to enable seniors to be healthy and financially secure.” 

“I am pleased to announce that Jay Greenberg will serve as the CEO of NCOA Services,” Firman added. “Jay has played a number of roles at NCOA, including Senior Vice President of Social Enterprise. He has great passion for aging issues and a terrific track record of success in both the private and nonprofit sectors. I cannot think of a better person to lead this social enterprise, and to bring these sectors together to better serve the needs of older Americans.”

“It is the right time for mission-driven for-profit and nonprofit organizations to join forces to improve important markets that serve older Americans and their families,” said Jay Greenberg, CEO of NCOA Services. “The premise of NCOA Services is that combining the DNA of the best of the private sector with the best of the voluntary sector will result in great value for older Americans and their families.  We believe that this will result in a triple bottom-line: better services, greater profits for shareholders, and more resources for advocacy and service organizations. The wider adoption of social enterprise models has the potential to transform both sections for the good of all.”

“In the coming days we will be announcing an exciting strategic alliance that has the potential to help millions of people make better decisions about their Medicare coverage and to get the most out of that coverage.”

NCOA Services will be governed by a Board that includes founding members Firman, David Sidwell, and Cass Wheeler. For more information, visit


About NCOA The National Council on Aging (NCOA) is a respected national leader and trusted partner to help people aged 60+ meet the challenges of aging. Our mission is to improve the lives of millions of older adults, especially those who are struggling. Through innovative community programs and services, online help, and advocacy, NCOA is partnering with nonprofit organizations, government, and business to improve the health and economic security of 10 million older adults by 2020. Learn more at and @NCOAging.