Baby Boomers Redefine Aging
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Baby Boomers Redefine Aging


January 24, 2011

Sabrina Reilly Ken Schwartz
Associate Director, Civic Engagement Director, Marketing & Communications
202-479-6680 202-600-3131

Washington, DC - More than 77 million Boomers are redefining what it means to be in their 50s and 60s by reaching this milestone in better health and with more financial security and education than any previous generation. As a result, this generation has much more to contribute to our communities and nation in the coming decades.

As the first wave of Baby Boomers begins turning 65 in 2011, Age4Action has launched a national movement to mobilize people 50+ to continue to be an integral part of today’s society. With emphasis on work, service, learning and leading, Age4Action views this as a critical time to ensure that our public policies and private business practices provide incentives for Boomers to stay active in the American economy.

Age4Action has launched a new blog on its website,, as an opportunity to hear from organizations and older adults who believe adults 50+ are an indispensible resource for solving problems and improving American communities.

“This week, President Obama will give his State of the Union address," said Mark Skeie, Chair of the Age4Action Network. "We are calling upon the President to help create a new narrative about aging in America—a time when people view their own aging as an opportunity to contribute in new and different ways.”  

To view suggested talking points for President Obama’s 2011 State of the Union address in Age4Action’s new blog visit

About Age4Action  The Age4Action Network is a national movement to mobilize people 50+ to be dynamic advocates, valued workers, committed volunteers and lifelong learners in today’s society.  Age4Action links organizations focused on workforce, civic engagement, lifelong learning and advocacy to share common resources, knowledge and tools so they can best leverage the talent of people 50+. To become part of the Age4Action Network, go to


About NCOA  The National Council on Aging (NCOA) is the nation’s leading nonprofit service and advocacy organization representing older adults and the community organizations that serve them. Our goal is to improve the health, independence, and economic security of 10 million older adults by 2020. For more than 60 years, NCOA has been a trusted voice and innovative problem-solver helping seniors navigate the challenges of aging in America. We work with local and national partners to give older adults tools and information to stay healthy and secure, and we advocate for programs and policies to improve the lives of all seniors, especially the most vulnerable. For more information, please visit