Outreach and Recruitment
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Outreach and Recruitment


The Center for Healthy Aging offers a variety of outreach and recruitment materials. Explore the materials listed below—or a comprehensive selection of tools and resources in our searchable library.

  • Faith to Government
    This document provides a synopsis of Faith to Government’s success in expanding the reach of the Chronic Disease Self-Management Program (CDSMP) among older, African-Americans.
  • Capacity Framework- Recruitment and Engagement of New Stakeholders 
    This tool, developed by the Sustainable Systems Marketing and Recruitment work group, can be used as a benchmark to comprehensively assess your state and local-level capacity around marketing and recruitment.  
  • Community Health Promotion Guide: Mobilizing Your Community to Promote Health
    This Community Health Promotion Guide is a collection of resources, tip sheets, tools, information sheets, samples, worksheets, and Web sites that have been developed and used by communities throughout the United States.
  • Recruiting Participants for CDSMP Workshops
    The following tip sheet identifies the key elements for successfully developing, implementing, and maintaining an effective recruitment and marketing effort for a chronic disease self-management program (CDSMP).
  • Recruiting Older Adults for Physical Activity Programs
    This issue brief focuses on providing a social marketing framework for designing a recruitment plan, successful recruitment tips from aging services providers who conduct physical activity programs for older adults, and one-on-one recruitment communication techniques.  It is the sixth issue brief in a series of briefs on physical activity programming for older adults.
  • The Role of Lay Leaders in the Implementation of Evidence-Based Practice
    As part of the Administration on Aging's Evidence-Based Disease Prevention Grant Program, four programs have employed lay leaders in the implementation and administration of health promotion and disease prevention programs. The presentation explores successes and challenges to recruiting and training lay leaders, the tension between treatment fidelity and adaptation, and lessons learned.
  • Marketing and Recruitment Materials for CDSMP
    The Center for Healthy Aging and our partners designed these marketing and recruitment materials for state and local agencies to create awareness and encourage older adults to register for a CDSMP workshop session. 


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Introduction to Health Promotion Programs for Older Adults
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