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Falls Prevention Awareness Day Media Toolkit

The Media Toolkit is for use by state and local partners of the State Coalitions on Fall Prevention Workgroup. If you are not a partner, please contact fallsfree@ncoa.org for use in your efforts. 

These resources are designed for your use. Please insert your state/local facts, coalition name, and contact information in the highlighted blanks in the press release, media alert, and state fact sheet.

 This Media Toolkit includes:

1. Media Tip Sheet.  Describes how to reach out to local media (print, TV, radio, online), how to get event listed in local event guides, etc.
2. Media Alert. Template targeting media to attend events.
3. B-Roll or VNR footage. Provide local TV stations. Links to footage are in the Media Tip Sheet and Media Alert.
4. Video testimonials. Testimonials of older adults from Maine and Wisconsin who have benefited from falls prevention programs.
5. Falls Prevention Photos and Stories. Testimonials and photos of falls prevention program participants.
6. Press release. Template to send media.
7. State Fact Sheet. Template to describe state/local efforts and statistics.
8. NCOA Falls Prevention Fact Sheet. Color PDF with National level statistics and NCOA falls work summaries. 
9. Osteoporosis and Fall Prevention Handout (Modifiable). One-page handout for partners on the link between fall-related injuries and osteoporosis. 
10. Photo release. Template from NCOA.

Note: We recommend keeping all of the documents short (2 pages or 1 page front and back).

Warning: some resources are large files that may take a long time to download.

Documents listed in Resources may require Adobe Acrobat Reader to view. To download Adobe Acrobat Reader click here. 

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