Marketing CDSMP: Sample Recruiting Letters- Spanish
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Marketing CDSMP: Sample Recruiting Letters- Spanish

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January 31, 2009

The following attachment includes two Spanish-version sample letters. One can be used in partnership with a local health organization to recruit individual participants. Another can be adapted for use with another trusted community leader (e.g., an elected official, member of the clergy, etc.). 

While requiring considerable pre-preparation and relationship building to get approval from the person signing the letter, a few communities have used this kind of "direct mail" approach with health systems to garner 5-11% response rates and develop a steady stream of new participants.

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