Even the best idea is worthless if nobody is aware of it. 

Such is the concept behind NCOA's Diffusion of Innovations initiative. In partnership with the Seattle-based Senior Wellness Project, which develops health promotion programs for older adults, NCOA is testing a new "diffusion of innovation" expert system. The system is designed to speed the adoption of new ideas and programs into senior centers around the country.

• Article: Diffusion of Innovations: How NCOA Is Developing a Better Way to Disseminate Evidence-Based Health Programs (pdf file)

Note: This article describes a project that a grant from the Administration on Aging supported. The contents of this article are solely the responsibility of the authors and do not necessarily represent the official views of the Administration on Aging.