The New Aging Marketplace and Its Impact on Older Americans
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The New Aging Marketplace and Its Impact on Older Americans

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Date: December 13, 2012

Time: 01:30 PM ET - 02:30 PM ET

Type: Webinar

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Sponsors: NCOA and IlluminAge

In the next two decades, that proportion of older consumers will grow dramatically. 

Yet business organizations, inspired by “youth culture,” have been slow to recognize this marketplace in all its complexity. 

Explore distinctive “silver industries” that will grow in years to come, including health care, financial services, retirement housing, and travel and hospitality, and examine both the opportunities and pitfalls for business and older consumers.

Speakers: Harry R. Moody, PhD, and Jennifer Sasser, PhD, co-authors of Aging: Concepts and Controversies (7th Edition)


 

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older adults don't have to choose between paying for medicine or food.

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