New Pathways to Effective Communications: Social Media, Email Marketing, and Search Engine Optimization
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New Pathways to Effective Communications: Social Media, Email Marketing, and Search Engine Optimization

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Date: June 26, 2014

Time: 01:30 PM ET - 02:30 PM ET

Type: Webinar

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Sponsored by: NCOA and IlluminAge

Speaker: Connie Parsons, President and Chief Operating Officer, IlluminAge

Google is the new Yellow Pages. Blogs are the new community newspapers. Facebook is the new coffee shop where you run into friends, share information, and pool resources.

These are the new pathways to effective communication for those of us on the frontlines of serving older adults and their families and caregivers.

The PEW Research Center reports that 74% of computer-using seniors are now on social media. This is just one small indicator in a much larger long-term reality: The future of your communications program is digital.

Explore what that means and how to get a jump on doing it right. Learn about social media, email marketing, and getting your website found on the search engines. Discover how to put your best foot forward online to develop stronger relationships with the people, families, and communities you serve.

Learn how to:

  • Plan benefit-focused website content for multiple audiences
  • Apply the elements of successful search engine optimization to an effective web program
  • Develop an online communications program that encourages a continued relationship with potential clients and referral sources through value-added content such as blogging, an effective social media presence, and email marketing
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