Our Impact
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Our Impact


Explore Our
2013 Impact

Full Report




NCOA is part of Charting Impact, a joint project of BBB Wise Giving Alliance, GuideStar USA, and the Independent Sector.

Charting Impact uses five simple yet powerful questions to help nonprofits share their plans and progress toward social impact.

1. What is NCOA aiming to accomplish?

We seek to improve the health and economic security of 10 million older adults by 2020 by:

  • Providing innovative services that significantly increase income and/or reduce expenses for low-income seniors.
  • Promoting proven, cost-effective programs that improve the health of older adults.
  • Serving as a national voice and advocate for public policies, business practices, and societal attitudes that improve the lives of older adults. 
  • Bringing together business, government, and nonprofits to collaborate nationally and locally to achieve these goals.

2. What are our strategies for making this happen?

We achieve societal-level change by focusing on several core competencies: innovative services, collaborative leadership, and advocacy.

3. What are our organization’s capabilities for doing this?

The key resources that enable NCOA to achieve results are our moral capital and brand, stakeholders, and financial resources.

4. How will we know if we’re making progress?

We collect quantitative and qualitative data about the social impact our work has on older adults, organizations that serve them, and public policies, and make the data publicly available each year in an Impact Report.

5. What have and haven’t we accomplished so far?

Since 2010, in collaboration with more than 2,000 community partners, NCOA has significantly improved the health or economic security of more than 1.5 million older adults.

Our 2013 Impact